Arthur Conan Doyle Essay Example for Free

Arthur Conan Doyle Essay Examine the ways in which the author, creates suspense and tension in The Speckled Band by Sir Arthur Conan Doyle and the Body Snatcher by Robert Louis Stevenson Speckled Band The Speckled Band is about an evil stepfather named Dr Roylott who has the intention of murdering his stepdaughter Helen to gain her property, having already murdered her older sister Julia, in a mysterious way. When his younger stepdaughter gets suspicious, as the mysterious circumstances repeated themselves, she contacts Mr Holmes. Mr Holmes tries to help Miss Stoner find out who killed her older sister and what with. In the opening paragraph we are given unanswered questions, which makes the reader feel uncertain of the situation. We are told Holmes only investigates strange cases; this makes the reader wonder what they are going to be learning of. Sherlock Holmes awoke from his sleep earlier than usual, even though he is described as a late riser. This interests the reader because of the sense of urgency, which Homes shows. Miss Stoner is described as wearing a black dress and veil. This makes the reader curious as to why is she wearing black as black usually symbolises death or that a tragedy has happened. Watson and Holmes mention that she is shivering, a sudden twist occurs when the woman replies It is not the cold which makes me shiver it is fear it is terror. This reply creates tension and apprehension, we are presented with many unanswered questions, Why is she scared being the main one. This creates suspense and tension because the unanswered questions give us vague details about the whole situation. Miss Stoner had prematurely grey hair this detail was mentioned because sometimes people who have a lot of stress get grey hair prematurely, so the author is trying to emphasise that she is extremely worried about the situation. Also she is described as a hunted animal, this emphasises her vulnerability and causes the reader to be uncomfortable. We only know that she is troubled and fatigued but what caused it is unknown to the reader even though we are told all of these descriptions of Miss Stoner. We are told about Dr Roylott and of how he murdered his native butler. This increases the awareness of the reader about Dr Roylotts aggressive and violent behaviour. He keeps exotic Indian animals such as the baboon and cheetah, which makes Dr Roylott baffling since he doesnt act in a normal way so the reader cannot fully understand his character. Dr Roylott followed Miss Stoner to Mr Holmes house. This makes Dr Roylott seem a desperate person seeing as he is willing to spy on his stepdaughter and it therefore seems that he has something to hide. Dr Roylott is described as a man with immense strength and with a very short-tempered anger. This is reinforced when Dr Roylott bent the poker and warned Mr Holmes that he is a very dangerous man. This striking first appearance of Dr Roylott makes the reader understand why he is such a dangerous man. Dr Roylott has the ability to intimidate most people but not Sherlock Holmes. Holmes is now seen as the knight in shining armour who is going to save Helen. Dr Roylott lets gypsies to stay on his land he becomes friends with them. This makes him seem more mysterious because people in that time of age wouldnt usually allow gypsies to stay on their grounds and then associate themselves with them, this is a very abnormal type of behaviour. Miss Stoner told Sherlock Holmes that Julia said before she passed away that it was the speckled band and then pointed towards Dr Roylotts room. This leads the reader to think that the death had something to do with the gypsies, the reason being that gypsies were usually stereotyped as wearing bandanas. The reader assumes that the gypsies may have killed Julia. We learn about Helens problems when she explains them to Holmes, we are now answered some of the questions the reader had before. We are told that Helens sister was murdered which raises tension in the conversation. The fact that Julia died just before the day of her wedding raises the awareness of the reader. Since Dr Roylott wanted to keep the money, hed have to get rid of Julia before she was married, this raises suspicion about him. The reader asks why did he go to bed early? We have more unanswered a question such as How did she die? that bewilders the reader. Helen tells us in great detail about the night Julia died next-door to Dr Roylotts room. Julia earlier that night heard a peculiar low whistle and a loud sound of metal being struck. These strange noises give a sense of unease to the reader. The two sisters would lock themselves in their room, which tells us they dont feel safe on their own, we had no feeling of security unless our doors were locked. Julia is alone and isolated from her sister and the strange sound creates tremendous stress within the reader because the reader is scared for her. A cheetah and a baboon are loose in the garden. Helen is engaged; when Julia was just about to get married she was killed. The reader already knows that if they got married Dr Roylott would lose a lot of money. These two factors are put together and now the reader fears for Helens life. Mr Holmes inspects the room that Julia died in. He notices that the house is being repaired even though it doesnt seem to need repair. Helen told Holmes I believe that it was an excuse to move me from my room, now that she is in the room in which her sister died in, she is now very vulnerable. The fact that the house has scaffolding gives the reader the impression that a person may have entered the house from the outside, this misleads the reader slightly from what really happened. The room door had been locked and shutters with iron bars blocked the windows. The room had very unusual features such as dummy bell ropes and ventilators that did not ventilate. The ventilator goes into Dr Roylotts room, we are now wary of Dr Roylott that he used these features to kill Julia. In Dr Roylotts room was a saucer of milk, which is quite strange since if it were for a cheetah it would have drank it in one lick. Also a lash that was tied in a loop of whipcord was found in Dr Roylotts room, this produces an image that he may have strangled Julia because it was designed to get tighter when pulled and could have been placed through the ventilator to strangle her. The whole situation holds the reader in suspense and there is a sense of unpredictability as to what is going to happen. Mr Holmes is capable of noticing small points and then reaching a conclusion, he demonstrated his ability as a detective at the beginning of the story when he knew how Miss Stoner got to his house by glancing at her ticket and coat. He notices these small points and puts them together, after that incident the reader is able to rely on Mr Holmes for answers. After he examined both of the rooms he advised Helen to listen to what he said because her life may depend upon it. Holmes had certainly spotted something very significant but he does not tell us which adds to the anxious and tense atmosphere. Mr Holmes and Watson discuss the situation, Mr Holmes clearly informs Watson that the bed being clamped to the floor, the ventilator and dummy bell rope played a link of the death of Helen. The scene is dark that gives a chilling scene. Mr Holmes and Watson encounter a distorted child whilst walking on the grounds it was described as having writhing limbs. This is a grim picture that adds to the dark and chilling atmosphere. The child is described as running swiftly across the lawn into darkness, which makes everything seem mysterious and strange. We later find out it was the baboon. When Holmes is in Helens room they agree to sit without light, since there is no light unexpected things happen such as the noises they hear. The reader is now fearful for Holmes and Watson because they cant clearly see whats happening. Holmes tells Watson to have the pistol ready which gives the impression that they are waiting for something terrible to happen which creates a huge amount of anxiety and apprehension. Holmes for the first time in the story is nervous; this makes the reader think that a big event is about to take place. The cheetah is at liberty that increases the sense of insecurity. We as readers are unsure of what is going to happen and so is Watson, they waited silently for whatever might befall. They sit in the room waiting for what is going to happen for hours. Holmes sprang from the bed and lashed furiously with his cane at the bell pull; the reader and also Holmes are very anxious and edgy. Mr Holmes shouted to ask Watson if he could see it? but he couldnt, this creates tension and the fact that Watson cant see it he is at a higher risk of being harmed so therefore the reader worries for Watson. Then the low whistle occurred followed by a horrible cry which swelled up louder and louder, Watson and the reader are disorientated about what could of that scream have meant. The doctor was being choked but we dont understand what is going on. Watson and Holmes feel insecure, take your pistol and we will enter Dr Roylotts room. Holmes and Watson find a swamp adder wrapped around Dr Roylotts neck. The reader now understands that the speckled band was the patterns on the snake, the suspense and the tense feeling gradually fades away from the reader. At the end of the story an unpredictable twist happens, that of the speckled band. The author used a very successful red herring; the reader now knows the red herring was the gypsies, because the reader when told of the speckled band in the beginning assumes that it was the gypsies. As the story progresses there are more and more possibilities of the cause of Julias death, the gypsies being one of many. Holmes solved that the saucer of milk was there to lure the snake, the reader couldnt link these clues together and therefore tension is built up very well. The baboon and cheetah acted as a slight red herring since they made them feel insecure and increased the tension in situations even though they were not involved. The author is successful in keeping suspense and tension all through out the story keeping the reader intrigued and interested.

Personal Writing: Devon :: essays research papers

Personal Writing: Devon I walked into the smoke filled coffee shop to meet Devon. Devon is 18 years old, a senior in high school. He likes art and is currently taking college art classes. I have only meet Devon once before, in the mall. He caught my eye because he was wearing a pink fuzzy sweater, a pair of army pants, and a pair of combat boots. I looked for Devon at the coffee shop but he wasn't there. I was 20 minutes early so I took a seat next to a small round table. The only thing on the table was an ashtray. I could see the smoke lingering from the top of the dim lit room. The door opened and Devon walked in. This time he was dressed in all black with a pair of bright red shoes on. He walked confidently, slouched over with a slight strut. He waved at some people in the corner booth and smiled, the people waved back and yelled, "Hay, Devon." As he looked in my direction I waved at him to get his attention. When he reached the table I shook his hand and introduced myself. He introduced himself "Hi my name is Devon." He sat down on the other side of the small table. Devon is well known in the coffee shop. He goes to the coffee shop about 3 times a week and tries to meet someone new every time he goes. He is really nice and it's not hard for him to make friends. Almost everyone in the shop know who he is. If he sees someone he doesn't know he'll go up and talk to them. Devon told me why he dressed the way he does, "I do it to show people that everyone is different and to like them for who they are." Devon does not take a look at anybody and judge them for that one look. When he meets someone he automatically likes them, once he gets to know them he makes his decision not to like them if that's the case. As Devon lit up a cigarette and took a puff he told me about some of his life. "I haven't dressed like this all of my life. One day I got all wet when my family went to the lake. I put on a pair of my dad's clothes and the were big and baggy on me. As we pulled in the driveway to our house one of my friends saw me and told me I looked like a freak.

Coffee †Espresso Essay

Coffee shop is one of the best places with an aura indirectly leading to soothing and meaningful conversations. It serves as a venue for personal and social business transactions. It is also a quite place to merely sit down and relax leaving voluminous loads on couches while taking a sip of everyone’s all time favourite, a cup of coffee. Never is it foreign that drinking coffee is by no means new to Filipino taste. In a manner of serving, at home, it is served during meal times while in the office, whether employees are time pressed or not, they always settle over a hot cup of coffee. The pleasure of drinking coffee sparks new creative blends for every coffee aficionado. With best technology ever, these blends are much easier to make for easy and affordable access to coffee lovers and to new ones. Clearly attributable to such coffee shops prestige is the good consumer demand. Increasingly, Filipino consumers are settling for a good coffee instead of alcohol on a night out. Coffee shops have become a status symbol for younger consumers and working people find these specialty coffee shops to be convenient places for afternoon business meetings. Region 12 is slowly taking the curve of global competition, with this, it is expected that its populaces join the bandwagon of total lifestyle change. Alongside of the changes, coffee turned out to be not just a typical beverage at home but a comparative substitute to other drinks offered in the market. Indeed, coffee shops’ coming into light offering coffee lovers their best products is quite a venture. EXECUTIVE SUMMARY EXECUTIVE SUMMARY Industry Background Coffee Cocktail House (C2H) is a coffee industry. Coffee was the second world’s legally traded commodity. There are an estimated 25 million coffee growers around the world that are mostly small-scale farmers. Our country has two most prevalent varieties of coffee—Arabica and robusta. Other varieties are excelsa and liberica. In where the robusta accounts for 75% of the country’s total production, Arabica acconts for 5-10%, and excelsa and liberica accounts 15-20% according to statistics from the International Coffee Organization. It is estimated that around 300,000 Filipinos depend on the coffee industry. According to reports, coffee consumptions continue to increase. Experts predict that the level of consumption will follow population growth. Domestic consumption will also increase by 2. 25% per year. However, coffee production is hindered by the following factors: poor technical knowledge of the farmers in coffee growing and lack of farm-to-market roads to transport the harvested beans, and also old coffee trees also contribute to poor production. The government agencies such as the Department of Agriculture (DA), Department of Trade and Industry, and even the local government put up financial to conduct a skills training/seminar in Ifugao because coffee industry is considered as a priority for the province. Name of the enterprise: As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet. Business Name: Coffee Cocktail House USP: Great Taste Happens. Vision Coffee Cocktail House vision is to be the leader in the Cafeteria industry, building strong customer loyalty and customer satisfaction. We are certified quality coffee shop at a reasonable price of products, in a comfortable atmosphere, with exceptional service. Mission Coffee Cocktail House is established with the idea of promoting good relationships while sharing delicious and healthful coffee. It is committed to offer high quality products with the finest ingredients available, innovated, unique and exceptional taste with additional flavours that suits for the ultimate wants of the consumers. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Strip, Katipunan Circle, Fort Bonifacio Global City, Metro Manila, Taguig City, because it is one of the busiest places in Metro Manila and there’s an opportunity that we will get on the location. The location is highly accessible and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. Brief Description of the Project For our new business idea, our group have all concurred and agreed the best way to go about developing new concepts and ideas is nonetheless the one that complete the day of a human—coffee. So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been branded as traditional and existing since time immemorial, and also it must be a kind of beverage that people will love and like as well. Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call center agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious that’s why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. Project Long-Range Objectives: * To expand the business by having branches locally and abroad to serve the growing demands for the product and service. * To be known locally and internationally as a Coffee house serving unique and innovated flavours of coffee. * To be one of the most socially responsible business establishment and one of the most socially responsible business establishment and one of the most environment friendly business here in the country by using non-toxic materials and free pollution machineries. Limitation of the Project Coffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the competitors. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. Summary of Findings and Conclusion Marketing Feasibility. Coffee Cocktail House is creating a best Marketing Program in introducing our store especially in our products which caters our local coffees. Also we want to create unique promotional strategies to get our target market’s attention and build a relationship between them and compete in existing competition in the market. Not just serving them a plain coffee but letting them to realize that they’re more than a customer. Management Feasibility Coffee Cocktail house is aiming to manage well our customers both internally and externally. We are not only focusing on our customer’s satisfaction but also in our employee’s satisfaction. This store/establishment is line-type organization as an effective management structure in business. Every employee’s position is well organized from the managers down to waiters. Technical Feasibility In order to maintain the freshness of our product we get high-quality equipment, from machines in processing the products to the equipment in serving our customers and in the maintaining the cleanliness of our store. Financial Feasibility It will serve as an important factor in our business because we can see here the cash flows in operating our business. We can also see here if we gain profit or not also the financial performance and financial position of our business operation in terms of pesos and ratios that can be used in making decisions. CHAPTER 1: MARKETING ASPECT CHAPTER 1 MARKETING ASPECT PART I Introduction â€Å"Only one thing is certain about coffee†¦. Wherever it is grown, sold, brewed, and consumed, there will be lively controversy, strong opinions, and good conversation. † ~Mark Pendergrast Marketing is a very significant part in a body of a feasibility study. Where the 4 P’s of marketing is summarized here for the strategic purpose of the business. Manifestation part of the things needed to be implemented in the whole feasibility project. Coffee is had been part of our daily life. It is the first thing we did every morning. Almost people love to drink coffee and different mixes; they also love drinking coffee while chatting to each other. Marketing aspect is very essential part in establishing a business. It is said to be the life hood of virtually every project feasibility study without the market composed of demand and supply, there will never be a business the success of the business depends on the market. Objectives: * To achieve an effective marketing plan for the productivity of our business. * To be able to see the projection of our demand and supply in market. * To identify and assume what will be the strength and weaknesses of our business. Sampling Size Determination The sampling size will serves as a direction to determine the percentage of people’s demand. Formula: n=__N____ 1+Ne2 Where: n = sample size N = total population (108,769 being the total population of Fort Bonifacio with the nearest baranggay) E =margin of error (5%) Solution: n = 180,769_____ 1 + (180,769) (5%) n = 180, 769___ 1 + (180,769) (. 5) n = 399. 99 or 400 respondents. The 400 respondents will represent the four nearest barangays in the Fort Bonifacio, Taguig City. The proponents conducted the survey on the nearest mall (Market Market! ) where the residents of Taguig usually always come. MARKET SURVEY Questionnaire Formulation Based on the distinguished needs and preferences about the coffee shop, residents qualified based on their demographic characteristics like age, gender, monthly income and allowance, and anything that makes them qualified as a respondent whether he or she drinks coffee. The questionnaires are collected, tabulated and analyzed for the interpretation of data gathered. Republic of the Philippines Polytechnic University of the Philippines Sta. Mesa, Manila College of Business Coffee Shop Feasibility: Coffee-Cocktail House (CCH) Dear Respondents, We are students from Polytechnic University of the Philippines conducting research on our Feasibility Study: Coffee-Cocktail House. We would like to request you to answer our questionnaire. Rest assured that your answers will be kept confidentially. Thank You. The Researcher I. Personal Profile. Name (Optional):_________________________________________________________ Instruction: Check the space of your answer. 1. Gender: ? Male ? Female 2. Age: ? 18 – 24 ? 25 – 31 ? 32 – 38 ? 39 – 45 ? 46 – above 3. How much is your monthly income or monthly allowance? ? ? 1 – ? 10,000 ? ? 10,101 – ? 20,000 ? ? 20,201 – ? 30,000 ? ? 30,001 – ? 40,000 ? ? 40,001 – above II. All about coffee and coffee shop. 1. Do you drink coffee? ? Yes? No If yes, what brand of coffee do you purchase? ? Nescafe ? Kopiko ? Great taste coffee ? San Miguel coffee Others: (Specify) __________________________ 2. Do you go to a coffee shop to buy coffee? ? Yes? No 3. How often do you go to a coffee shop? ? Every day ? Every other day ? Weekly ? Monthly. ? Yearly Others: (Specify) _____________________ 4. How many cup/s of coffee do you buy/consume when you go to a coffee shop? __________ Instruction: You may check one or more. 5. If you go to a coffee shop, in what coffee shop do you buy? ? Starbucks ? Gloria Jean’s coffee shop ? Figaro ? Bo’s coffee shop ? Coffee bean and tea leaf ? Seattle best coffee ? Cafe de Lipa ? UCC Cafe plaza ? Cafe cap real ? McCafe of McDonalds ? Others: (Specify) _________________ 6. When do you usually go to a coffee shop? or Why? ? meeting ? break-time ? past-time ? dating Others: (Specify) .__________________ 7. In going to a coffee shop, whom do you come with? ? Co-workers/Officemates ? Clients ? Family Member ? Friends ? Boyfriend/Girlfriend ? I prefer going alone Others: (Specify)___________________ 8. What kind of coffee do you prefer? ? Hot? Cold 9. Do you drink coffee with†¦? ? Frappe ? Toppings ? Desert III. All about Coffee Cocktail House. 1. In going to our coffee shop @ the Bonifacio Global City, Fort Square, Taguig City, what is/are the coffee/s you are willing to buy, interested to try or not interested. Instruction: Please check the best answer. (*) Our Unique Offering. KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| Hot Coffee| ? | ? | ? | Cold Coffee| ? | ? | ? | Frappe Coffee| ? | ? | ? | * Coffee Cocktail| ? | ? | ? | * Organic Coffee | ? | ? | ? | 2. What kind of * Coffee Cocktail do you prefer? ? Alcoholic* Coffee Cocktail ? Non-Alcoholic *Coffee Cocktail 3. What are the *Coffee Cocktail you are willing to buy, interested to try or not interested. (Alcoholic and Non-alcoholic drinks) KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| * Coffee Infused Vodka| ? | ? | ? | * Spiked Coffee Ice Cream Dream| ? | ? | ? | * Chocolate Mocha-Tini| ? | ? | ? | 4. Do you prefer an organic coffee? ? Yes? No 5. What are the *Organic Coffee you are willing to buy, interested to try or not interested. (Fertilized or unfertilized) **most Unique offering as being the most expensive coffee in the world yet when roasted, it exudes an almost musical, fruity aroma. It has a strong, sweet, dark chocolatey taste that is perfect for that morning kick or high power meetings. Definitely a CLEAN CUP. KINDS OF COFFEE| Willing to buy| Interested to try| Not interested at all| *Rice Coffee| ? | ? | ? | *Corn Coffee| ? | ? | ? | *Coconut Coffee| ? | ? | ? | **Civet â€Å"Alamid† Coffee from Philippine’s finest Arabica, Liberica and Exelsa beans| ? | ? | ? | * Arabica, Liberica and Exelsa Coffee| ? | ? | ? | **********OThank YouO andOGOD bless YOUO********** O†Life is like a cup of coffee. † O -anonymous Survey analysis A part of the survey which all the data gathered was being analyzed for the justification of the objectives of the proponents. The proponents purposively collect more information about the business target market and consumer. It is to understand their needs and to know their perception on the business to be built. Table 1: Distribution of respondents according to gender. GENDER| FREQUENCY(F)| PERCENTAGE (%)| MALE| 165| 41%| FEMALE| 235| 59%| TOTAL| 400| 100%| Figure 1: Gender of the respondents From above data, majority of our respondents are female which is 59% percent while only 41% are male. Table 2: Distribution of respondents according to age AGE| FREQUENCY(F)| PERCENTAGE(P)| 18-24| 221| 55%| 25-31| 58| 14%| 32-38| 49| 12%| 39-45| 38| 10%| 46-above| 34| 9%| TOTAL| 400| 100%| Figure 2: Age of the respondents From data above, 55% of our respondents aged 18-24, 14% are aged 25-31, 12% are aged 32-38, 10% are aged 39-45 and 9% are aged 46 and above. Table 3: Distribution of respondents according to their monthly income MONTHLY INCOME| FREQUENCY(F)| PERCENTAGE(P)| 1-10,000| 168| 42%| 10,001-20,000| 61| 15%| 20,001-30,000| 75| 19%| 30,001-40,000| 78| 19%| 40,001 and above| 18| 5%| TOTAL| 400| 100%| Figure 3: Respondent’s monthly income Data shows that our respondents 1-10,000 the highest percentage which is 42%, 20,001-30,000 and 30,001-40,000 which are 19%, 10,000-20,000 which is 15% and 40,001 and above which is 5%. Table 4: Distribution of respondents who drinks coffee COFFE DRINKERS| FREQUENCY(F)| PERCENTAGE(P)| YES| 256| 64%|. NO| 144| 36%| TOTAL| 400| 100%| Figure 4: Respondents who drinks coffee Data shows that the majority of our respondents are coffee drinkers which is 64% and 36% are not. Table 5: Brand of coffee they buy in store BRAND OF COFFEE| FREQUENCY(F)| PERCENTAGE(P)| NESCAFE| 235| 42%| KOPICO| 155| 28%| GREATE TASTE COFFEEE| 109| 19%| SAN MIGUEL COFFEE| 51| 9%| OTHERS| 9| 2%| TOTAL| 559| 100%| Figure 6: Particular brand the respondents buy From the data above, the highest brand of coffee they buy is Nescafe which is 42%, Kopiko which is 28%, Grate Taste which is 19%, San Miguel Coffee which is 9% and 2% from other brand. Table 7: Respondents who have been to coffee shop WHO HAVE BEEN TO COFFEE SHOP| FREQUENCY(F)| PERCENTAGE| YES| 293| 73%| NO| 107| 27%| TOTAL| 400| 100%| Figure 7: Have you been to coffee shop? Data shows that 73% of our respondents have been to coffee shop and 27% are not. Table 8: How often do you drink coffee? TIMES THEY DRINK COFFEE| FREQUENCY(F)| PERCENTAGE(P)| EVERYDAY| 136| 46%| EVERY OTHER DAY| 61| 21%| WEEKLY | 69| 24%| MONTHLY| 12| 4%| YEARLY| 9| 3%| OTHERS| 6| 2%| TOTAL| 293| 100%| Figure 9: How often they drink to coffee shop. Data shows that 46% of our respondents drink coffee to coffee shop everyday, 24% weekly, 21% every other day, 4% monthly, 3%yearly and 2% from the others. Table 10: How many cups they consume in the coffee shop? NOS. OF CUPS THEY CAN CONSUME| FREQUENCY(F)| PERCENTAGE(P)| ONE| 149| 47%| TWO| 122| 38%| THREE| 24| 8%| FOUR| 8| 2%| FIVE| 10| 3%| SIX| 6| 2%| TOTAL| 319| 100%| Figure 10: How many cups they consume in the coffee shop? Data shows that 47% of respondents can consume only one, 38% can consume 2 cups, 8% can consume 3 cups, 3% can consume five cups, and 2% can consume four and six cups. Table 11: What particular coffee shop they go and buy coffee? COFFEE SHOPS| FREQUENCY(F)| PERCENTAGE(P)| STARBUCKS| 88| 30%| GLORIA JEAN’S COFFEE SHOP| 14| 5%| FIGARO| 44| 15%| BO’S COFFEE SHOP| 18| 6%| COFFEE BEAN AND TEA LEAF| 23| 8%| SEATTLE BEST COFFEE| 16| 3%| CAFE DE LIPA| 9| 3%| MCCAFE| 57| 19%| OTHERS| 24| 6%| TOTAL| 293| 100%| Figure 11: What particular coffee shop they go and buy coffee? Data shows that 30% of the respondents go to Starbucks, 19% at Mc Cafe, 15% at Figaro, 8% at Coffee Bean and Leaf Tea, 6% at Bo’s Coffee shop and Seattle Best Coffee, 5% at Gloria Jean’s Coffee Shop,3% at Cafe de Lipa and 30% from the others. Table 12: What is the reason/s why they go to coffee shop? Data shows72% of the respondents prefer to drink organic coffee and 28% don’t want to buy drink organic coffee. MARKETING ASPECT – PART II A. Product/Service Description The product is the mean of this project, because it is the one that will be to offer to the customer, while, the service is the focus of this project, because this will complete the satisfaction to the customer. At the Fort Strip in the Fort Bonifacio, the proposed Coffee Cocktail House is settled at a 58 sq. m.inside of a three storey building in Katipunan Circle. As the business was being projected inside of the Fort Bonifacio Global City where most of the population are employees and students, good ambiance, peace and pleasing place of a House as good as a house can satisfy them, a house with different kinds of chairs, different interior, different exterior and different service that will surely satisfy the wants of the customer. Coffee Cocktail House (C2H) offer coffee mostly which are: hot coffee, cold coffee, frappuccino, and coffee cocktail and organic coffee, which we uniquely offer to the market. As one of the store’s unique offering, we use coffee cocktail itself for the store name which is Coffee Cocktail House. We also offer cakes and pastries which is good combination to coffee and also Filipino delicacies. B. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Square, Bonifacio Global City, Taguig, because it is one of the busiest places in Metro Manila and there’s an opportunity that we will get on the location. The location is highly accessible and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. C. Name of the enterprise As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet. a. Business Name: Coffee Cocktail house b. USP: Great Taste Happens c. Business Logo: Many of the business man and also those who are business minded person think a lot of ideas and most of them uses a trade mark that is 100% connected to their offering, either product or service, to be able to recognize easily. Speaking of trademark, the proponents have come up with this simple trade mark using the company name itself which have a unique style and indeed an attention-catcher because of the color used. Here are the meanings of the colors and symbols that were used to the trademark that the company came up with: Cream (Originated from Yellow which means full of creative and intellectual energy) is a clean light yellow clears the mind, making it active and alert. Brown associated with the material side of life. It gives comfortable feeling of naturalness. Red is the color of blood, and as such has strong symbolism as life and vitality. It also represents the passion of the staffs. Circles symbolize unity, wholeness, infinity and protection. Pentagram (represents the house) can also be a star because of its five-points. It is a symbol of life and perfection. White Cup symbolizing the professionalism of the product and definitely a â€Å"Clean Cup† and a clean working area. Smokes symbolizes that the coffee is always freshly gourmet and also has a pleasing aroma to the nose. D. Nature of the Business For our new business idea, our group have all concurred and agreed the best way to go about developing new concepts and ideas is nonetheless the one that complete the day of a human—coffee. So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been branded as traditional and existing since time immemorial, and also it must be a kind of beverage that people will love and like as well. Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call centre agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious that’s why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. E. Limitation of the Project Coffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the competitors. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. F. G. Project Time Table. Project Time Table Description July 2012 to October 2012 – Feasibility Study Conceptualization about what kind of business should we study. Having a feasibility about the product; conducting survey on the location; Planning on how to promote and what is the demand and supply on it. How were the market aspect, management aspect, technical aspect, financial aspect and social aspect of the feasibility? October 2012 to January2013 – Putting-up Capitalization The proponents will be invested for the capital, amounting P 1,000,000. 00. January 2013 to April 2013 – Registration and Licensing Registering and licensing company. Secure all the permit of the business for its maintenance. February 2013 to April 2013 – Renovation of the Project Location The business location will be develops. Buying the equipments and needed tools. April 2013 to May 2013 – Hiring The company will hire expert baristas because we don’t enough money for the training. The proponents will also work as a manager to save money. – Opening of the coffee shop The store launching will start after the hiring of the baristas and crews. April 2013 to December 2013 – Marketing Program The Marketing Program will aims to simplify and demonstrate strategies that are needed to reach all its marketing potential even to exceed the potential of its market. January 2014 – Product New Ideas Having new ideas to promote and increase the demand for coffee. I. Market Segmentation A. Target market Our target market is aged 18 years old and above particularly young professionals who are working near our stores. They are the one who need our products and the one who can afford to buy our products. There are a lot of people who are passing by in our location and there are some who are just passersby. They are all are potential and target consumer who are possibly will buy some of our products. a. Demographic Characteristics Specifically it is for those 18 years old and above both male and female. Students who have allowance (from 1-5000php and above per month) looking for a convenient place to hang out with their friends and family. There are a lot of young professionals who are working near the Coffee Cocktail House. They are the persons earning 1-10,000php per month who belong to the class C to upper B. b. Psychographic Characteristics Since the target market are young professionals they are in the stage of buying what they want and doing the thing they have not experience when they are studying. They want a place that is relaxing before and after working hours. They are the type of people who are willing to buy a product that suit to their personalities yet affordable. Most of them are health conscious and smart street people looking for every benefit and satisfaction of a product to them. c. Buyer Behaviour Characteristics They are coffee drinker who used coffee as part of their daily routine. It is those people who believe that a cup of coffee will help them to enlighten and cope up for the whole day. They have that belief it will help people to stay awake for a longer hours. II. Competitor’s Analysis Purposively the proponents of this feasibility study wanted to know their possible competitor in the coffee industry especially we wanted to know our competitor within the business location. It aims to perceive the competitor’s capacity along the journey of our business. A. List of Competitors Listing and identifying every competitor we have in the market and within the area of Coffee Cocktail House. Identifying the competitor USP and why the consumers continually patronize their products. a. Direct Competitors Figaro – soon to open at the same area who offers coffee products with its healthy benefits and they have different side dishes and main courses. Coffee vending machines – that offer cheaper brewed coffee. We only have one competitor within the specific location of the coffee shop at the Fort Strip. The Cafe Puccini offering a coffee products and their specialty dish the Italian pasta. b. Indirect Competitors We also have our indirect competitors who used to sell coffee products but it wasn’t their specialization service or product. Retail sachet or instant coffee at the market. 1. Nescafe – which got in our survey that proves their being no.

Cultural Geography Overview

Cultural geography is one of the two major branches of geography (versus physical geography) and is often called human geography. Cultural geography is the study of the many cultural aspects found throughout the world and how they relate to the spaces and places where they originate and then travel as people continually move across various areas. What Is Cultural Geography? Some of the main cultural phenomena studied in cultural geography include language, religion, different economic and governmental structures, art, music, and other cultural aspects that explain how and/or why people function as they do in the areas in which they live. Globalization is also becoming increasingly important to this field as it is allowing these specific aspects of culture to easily travel across the globe. Cultural landscapes are also important because they link culture to the physical environments in which people live. This is vital because it can either limit or nurture the development of various aspects of culture. For instance, people living in a rural area are often more culturally tied to the natural environment around them than those living in a large metropolitan area. This is generally the focus of the Man-Land Tradition in the Four Traditions of geography and studies human impact on nature, the impact of nature on humans, and people’s perception of the environment. Cultural geography developed out of the University of California, Berkeley and was led by Carl Sauer. He used landscapes as the defining unit of geographic study and said that cultures develop because of the landscape but also help to develop the landscape as well. In addition, his work and the cultural geography of today is highly qualitative rather than quantitative — a main tenant of physical geography. Today, cultural geography is still practiced and more specialized fields within it such as feminist geography, childrens geography, tourism studies, urban geography, the geography of sexuality and space, and political geography have developed to further aid in the study of cultural practices and human activities as they relate spatially to the world.